Cannabis goes Commercial: Ben and Jerry’s weed ice cream could push pot into the mainstream

By Oscar Pascual |
Photo credit: Tumblr

In yet another sign that marijuana is going mainstream, premium ice cream barons Ben Cohen and Jerry Greenfield are open to making marijuana-infused ice cream as legalization expands in the U.S.

“Ben and I have had previous experiences with substances, and I think legalizing marijuana is a wonderful thing,” said Jerry Greenfield in an interview with Huffington Post. “It’s not my decision. If it were my decision, I’d be doing it, but fortunately we have wiser heads at the company that figure those things out.”

Co-founder Ben Cohen put it a little more bluntly.

“Makes sense to me,” said Cohen. “Combine your pleasures.”

As more states continue to introduce marijuana legislation, it only makes sense that cannabis find its way into well-known products and brands. Restaurants like Jack in the Box and Taco Bell have already marketed aggressively to the burgeoning stoner set, with brazen ad campaigns for Munchie Meals and tacos made with Doritos casings, respectively.

While Ben and Jerry’s is possibly the biggest commercial company that’s open to selling pot products, they aren’t the only one.

Real housewife Bethenny Frankel has made a mint off her Skinnygirl line of low-calorie alcoholic beverages, and is now rumored to be launching Skinnygirl-brand marijuana made from a specially engineered strain that actually suppresses appetite rather than bringing on the munchies.

For those wondering why Frankel wouldn’t just add pot to her alcohol, Melissa Etheridge has got you covered with the development of a cannabis-infused wine.

The singer/songwriter found medical marijuana to be quite helpful when she was diagnosed with breast cancer, and hopes to bring that relief to others.

“I really look forward to bringing this to the world in a not scary way.” Etheridge said in an interview with Bloomberg. “Not a drug outlaw way. It’s not that anymore. This is an American business that really needs a lot of help.”

And if it’s not Ben and Jerry’s, Frankel, or Etheridge that brings pot into supermarkets and convenience stores, it could very well be Bob Marley.

The legendary musician’s estate has licensed his name and likeness to be the face of the first global marijuana brand, Marley Natural. They plan to bring their mass-produced cannabis strains to all countries and U.S. states with legal marijuana laws in place, which would essentially make Marley Natural the Marlboro of weed. And with mega investor Peter Thiel providing their funding, we don’t doubt them.

While none of these products are available yet, one can definitely expect cannabis products to go commercial sooner rather than later.