Willie Nelson plans to launch the Whole Foods of marijuana dispensaries

By Oscar Pascual |

Outlaw country legend and weed advocate Willie Nelson plans to to live out his lifelong dream next year, by opening a pot shop.

The 81-year-old musician and activist told the Daily Beast that he is currently working on launching his own brand of responsibly-grown marijuana called Willie’s Reserve, as well as a chain of marijuana dispensaries to carry it.

The brand’s spokesperson Michael Bowman said it will carry Willie’s Reserve as well as other strains from growers that meet Nelson’s personal environmentally-safe and socially-conscious standards.

“There will be our own, and then there will be opportunities for other growers, who meet quality standards. Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing,” Bowman said in an interview with the Daily Beast.

Willie’s Reserve plans to follow the model of Whole Foods, in that they will provide their own fair-trade, non-GMO weed alongside other similar brands.

“It will be like when you walk into a Whole Foods store,” Bowman told the Daily Beast. “Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon… It’ll all fall under that umbrella of ‘here’s our core beliefs, and here’s our mission statement,’ and they will be a part of that, to be a part of us.”

Bowman says the brand and stores should start popping up next year in states with legalized marijuana such as Colorado, Washington, and Alaska. By doing so, he believes Nelson will accomplish what may be his finest achievement.

“This is a culmination of Willie’s vision, and his whole life. I’m not sure any of us could have predicted how fast the dominoes would start falling once they started falling (as far as legalization),” Bowman told the Daily Beast. “And You have the men like Willie who’ve been out there getting arrested, standing up saying what’s right, and not wavering from that core.”

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