Wake up with new marijuana-infused K-cups
By Oscar Pascual |
It’s now possible to wake and bake in proper fashion with weed coffee.
Cannabis-infused coffees are rapidly gaining popularity throughout several states with legalized recreational or medical marijuana, reports Yahoo Finance.
Startups such as California’s House of Jane are at the forefront of the emerging cannabis coffee market, offering single-serve pot-infused K-cups compatible with any model of the massively popular Keurig coffee maker machines.
House of Jane sells four different K-cups: medium roast, dark roast, mocha cafe, and decaf. The coffee pods are available in dozens of California dispensaries, and will expand to Nevada once medical marijuana shops begin opening.
“We wanted to establish something that didn’t have the stigma of smoking a joint, smoking a bong or taking a dab,” said co-founder Jill Amen in an interview with the Silicon Valley Business Journal. “Because there are lots of people just like you, me or any other professional who would prefer to medicate this way instead of taking a prescription drug. We felt that this would be a great delivery system for someone who didn’t want the stigma, but wanted the benefits of a well-calibrated, cannabis-infused product.”
The company also plans to release an infused version of Starbucks’ Frappucino this summer.
Even dispensaries from the home of the monolithic coffee company are jumping into the pot coffee market space. Located in Seattle, Uncle Ike’s Pot Shop sells plastic pods of infused coffee called Catapult, which contains 10 mg of THC in every cup — a quantity that’s become the standard for one serving for infused edibles.
“I liken it to a Red Bull and vodka,” Uncle Ike’s sales manager Jennifer Lanzador told Yahoo. “I had more energy, but I still had the relaxation you get from cannabis.”
Despite the K-cup containers being infamously bad for the environment, capitalizing on their popularity is a good thing, according to Emily Paxhia, co-founder of Poseidon Asset Management, a California asset manager focused on marijuana-related investments.
“The more that cannabis can be consumed in forms that are familiar to broader populations, the more interesting it’s going to become to a mass market,” Paxhia told Yahoo.
Photo credit: Wikipedia