Chic and Discreet
AnnaBís, a company led by women, reinvents the stash bag
Cannabis culture hasn’t ever been synonymous with the term “fashion-forward,” yet the recent passing of recreational and medical marijuana in eight states has brought a changing of the tides. Grungy paraphernalia and budget accessories are making way for boutique products like gold grinders and sleek vaporizers.
What was once a boy’s club — pioneered by figures like Cheech & Chong and Bob Marley — now has female icons, such as the Broad City duo and Rihanna, leading the way. Blazing the trail on the accessory forefront are Jeanine Moss and Ann Shuch, co-founders of New York-born AnnaBís, their line of odor-proof bags.
“Women have been, and still are, totally underserved in the cannabis marketplace,” Moss tells SF Evergreen. “When we started AnnaBís, there were almost no products or services directed at what women want and need. No one was targeting the sophisticated marijuana consumer.”
The objective of AnnaBís was to create a line of stash bags for the modern-day toking fashionista. Moss regards the line’s style as “classic with a twist,” with Italian leather (as well as vegan alternatives) and jacquard interiors serving as its foundation.
Moss explains that during a girl’s night out, her Baby Boomer friends were pulling baggies and tea tins out of their designer purses. When she looked into purchasing nice cannabis carry cases, the search inspired a business idea.
“AnnaBís was born out of necessity, and our bags are designed for sophisticated, practical, social, and busy women who express themselves through fashion and value discretion,” Moss explains. “They don’t want marijuana leaves on their accessories. They don’t feel the need to tell the world about their marijuana use. They simply want something that meets their fashion requirements while offering a lot of functional advantages.“
The fashion company doesn’t intend to revamp cannabis fashion standards. Instead, it is set on appealing to a new breed of female smokers: classy professionals with a little secret.
“Women want the freedom to be their authentic selves,” Moss adds. “But they want to be discreet and avoid attracting unwanted attention from strangers, whether it’s because of stigma or just keeping their private lives private.”
The company, founded in 2015 and based in Los Angeles, recently celebrated its first anniversary and expanded its line of high-end goods to include eight different styles, ranging from the small Frankie case, to the Lady G shoulder bag. Each AnnaBís bag comes with numerous inner compartments as well as a luxe purple satin bag and branded containers.
Priced at $70 and up, all AnnaBís products come with patented Aroma- Bloc Technology, which uses thin layers of resin film found in the medical and food-grade industries. This innovative and integral component ensures that the cannabis smell is contained in the bag rather than absorbed. Though smell-proof containers are not a new invention, making stylish stash bags is definitely a new move in the cannabis market.
Women smokers are now “seeking the tools and equipment they need to enjoy their journey,” Moss says. “As stigma continues to diminish, women are enjoying cannabis more socially and on more occasions in more places, and they need something fashionable and functional to carry their cannabis.”
But AnnaBís is not just a fashionable progression from old-school plastic baggies and pop-top containers. The company also gives back. For each purchase made through its online store, $5 will be donated to the Colorado nonprofit, Realm of Caring.
“It’s a loving organization started by mothers whose children benefited from the strain Charlotte’s Web, which was created to help kids with seizures,” she notes. “RoC makes sure families get access to the medicine their kids need, no matter where they live — and they’re doing significant research with Johns Hopkins University to expand knowledge of how to use cannabis for treatments.”
AnnaBís’ arrival in the industry represents a shift toward more honorable attitudes about female consumers. The company has plans to expand its line to include “minimalist/ unisex accessories as well as larger carry-alls” that come equipped with Aroma-Bloc Technology.
“Over the past year, more products for women have been introduced, and there is much more coverage, especially in mainstream publications, about cannabis-related products,” Moss points out. “By talking about the 16 million women who consume in the U.S. today, we were able to demonstrate that we’re a large, growing mainstream group of cannabis consumers who are responsible, productive, and important.”